ETHAN BURTON looks at the highlights from UCL MODO Fashion Society’s The Countdown Fashion Show. UCL MODO Fashion Society presented its first main show of the year, The Countdown Fashion Show, a collaboration with UCL Climate Action Society focusing on sustainability and the notion that ‘anything is possible.’ The palette of talent offered such designs; collections had consistently strong concepts, and each look revealed a fresh insight into the future of fashion. The clothes presented were either upcycled or produced of recycled materials, yet the garments appeared as if new. It called to remind us that we can no longer excuse our practices and lack of mindfulness towards the way we treat waste. One common theme threaded through many of the designs was a focus upon comfort. Designs all aimed to facilitate the wearer’s movement. This basis was spotted in the casual and utilitarian designs reproduced the double denim and…Continue Reading

MODO: Thread Count, Countdown

MIER FOO discusses the digitalisation of the fashion industry. A staggering one billion people now use Instagram. Over 72% of these users purchase a product they viewed on the app. Within seconds, carefully curated content can be propagated through millions of users worldwide. As a result, an increasing number of brands are turning towards social media’s immediacy to promote their advertising campaigns. This pervasiveness of digital media, specifically Instagram, has caused a revolution within the fashion industry, permanently altering the way brands interact with their consumers. Sponsored posts, ‘live’ stories, and endorsement from a rising number of ‘influencers’ has allowed brands to target the millennial consumer market at a substantially lower cost than traditional print marketing. It is safe to say that Instagram has surpassed legacy magazines as the main form of advertising. The media industry titan, Condé Nast, reportedly sustained losses of 120 million USD last year after suffering…Continue Reading

Reformations in Fashion

ALEK ROSE explores how politics and fashion have been linked in Russia since the revolution.  After being associated with social and criminal deviancy for the majority of its existence, the tracksuit has recently become a staple of international fashion weeks. Routinely hitting the catwalk for Gosha Rubchinskiy, the tracksuit is equally a regular feature of Supreme and Palace collections. This resurgence suggests that there has always been an underlying and enduring artistic value to the tracksuit. In an attempt to (maybe unnecessarily) intellectualise the tracksuit, I look to Russia – arguably the country most heavily associated with the the birth of the tracksuit – and also with Constructivism. Constructivism is an artistic movement that originated in Russia in the early 20th century. The movement was dedicated to bringing art, which had previously been considered something only for the elite classes of society, to the ordinary people of the modern world. It evolved into…Continue Reading

Constructivism and the Tracksuit