ENERZAYA GUNDALAI critiques Videogames: Design/Play/Disrupt at the Victoria and Albert Museum. Museums are special places of worship for me. Walking through the European temple-like halls and devoting two hours to a single porcelain jar in the Rijksmuseum, for example, is a joyous experience. Contemplating the reasons as to why curators have placed such objects alongside each other is fascinating. Hence, when I visited the Victoria and Albert Museum (V&A) to see the ongoing exhibition Videogames: Design/Play/Disrupt, I was ready for an informative, yet playful showcase of a sentimental part of my childhood. I was curious to see how the world’s leading museum of art and design, which houses artworks and artefacts spanning over 5,000 years of human history, would frame these modern-day platforms of entertainment. Seeing how the V&A might add to the growing culture of artistic production within video games is an exciting opportunity for viewers and curators alike.…Continue Reading

All Work and No Play

MIER FOO discusses the digitalisation of the fashion industry. A staggering one billion people now use Instagram. Over 72% of these users purchase a product they viewed on the app. Within seconds, carefully curated content can be propagated through millions of users worldwide. As a result, an increasing number of brands are turning towards social media’s immediacy to promote their advertising campaigns. This pervasiveness of digital media, specifically Instagram, has caused a revolution within the fashion industry, permanently altering the way brands interact with their consumers. Sponsored posts, ‘live’ stories, and endorsement from a rising number of ‘influencers’ has allowed brands to target the millennial consumer market at a substantially lower cost than traditional print marketing. It is safe to say that Instagram has surpassed legacy magazines as the main form of advertising. The media industry titan, Condé Nast, reportedly sustained losses of 120 million USD last year after suffering…Continue Reading

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