MIER FOO discusses the digitalisation of the fashion industry. A staggering one billion people now use Instagram. Over 72% of these users purchase a product they viewed on the app. Within seconds, carefully curated content can be propagated through millions of users worldwide. As a result, an increasing number of brands are turning towards social media’s immediacy to promote their advertising campaigns. This pervasiveness of digital media, specifically Instagram, has caused a revolution within the fashion industry, permanently altering the way brands interact with their consumers. Sponsored posts, ‘live’ stories, and endorsement from a rising number of ‘influencers’ has allowed brands to target the millennial consumer market at a substantially lower cost than traditional print marketing. It is safe to say that Instagram has surpassed legacy magazines as the main form of advertising. The media industry titan, Condé Nast, reportedly sustained losses of 120 million USD last year after suffering…Continue Reading

Reformations in Fashion

HELENA WACKO explores the juxtaposition of aesthetics and crude reality in the work of photographer Mandy Barker. Every now and again, an image of sea turtles choking on plastic bags or polystyrene trash littered across shores complements headlines on the growing plastic pollution in our oceans. These unpleasant images have become commonplace to the general public. They are perhaps granted a brief concern by onlookers, but rarely a second look. Mandy Barker’s artwork greatly contrasts this salient indifference which plagues the comfortless images. She has devoted her career to photographing discarded litter from oceans collected from around the globe, ranging from the British shores to Hong Kong beaches. Her photographs are akin to celestial constellations. Plastic debris, which are the principal subjects of her images, are laid out to mimic the faraway asteroids mapped out onto our night skies. Her work, much like the cosmos, are a carefully organised chaos.…Continue Reading

Cosmic Plastic Constellations